Northdesk

Power BI analytics · AI automation

Clear numbers and faster replies for growing businesses in Australia and the UAE

I build Power BI dashboards that show where your money is going, and WhatsApp assistants that answer every enquiry in seconds, day or night. You work with the person who builds it.

Book a 20-minute call See the demos
Australian SMEs Dubai brokerages and SMEs Remote, fixed quotes

Readouts from the demos

Fictional businesses
2h 39m → 11s Median first reply on WhatsApp
42% → 78% Enquiries arriving qualified
43.7% → 39.2% Margin squeeze the dashboard found
38%42%46%price rise47.9%37.7% low45.8%Jul 2024Jul 2025Sep 2026

Gross margin by month for the coffee roaster demo, July 2024 to September 2026. Bean costs pushed it down; a price rise in August 2026 brought it back.

Services

Two services, priced up front

Prices are starting points. After a free 20-minute call you get a fixed quote in writing, so there are no surprises.

Analytics

Power BI dashboards built on the data you already have: Xero exports, spreadsheets, your CRM or your property portal leads.

  • Data health check Australia from AUD 1,000 I go through your books and find duplicate bills, unpaid invoices from closed customers and other errors, with what each one is worth. If I don't find at least three things worth fixing, you don't pay.
  • Finance dashboard Australia from AUD 1,500 Profit against budget, cash, debtors and sales on one screen, refreshed from your accounting exports.
  • Business dashboard and monthly reporting UAE from AED 4,000
    then AED 1,500/month     A starter dashboard for your sales, leads or operations, kept up to date and reviewed with you every month.

AI automation

Assistants that reply to customers in seconds, ask the right questions, and pass qualified leads to your team.

  • WhatsApp lead assistant from AED 3,000 setup
    then AED 800/month     Answers enquiries day or night, captures budget and timing, books viewings or appointments, and hands every lead to the right person.
  • Instagram and Messenger quoted with WhatsApp The same assistant on your other inboxes, so no message waits until morning.
  • Lead dashboard included Every conversation lands in Power BI, so you can see reply times, qualified leads and bookings.

Australian clients are quoted in AUD.

Dubai brokerages: a free market snapshot for your area

One page on sales, price per sq ft, the change on the previous quarter and how your area compares with all of Dubai, from Dubai Land Department open data.

Ask for your area

Demos

Three working demos

The finance dashboard and the WhatsApp assistant run on sample data for fictional businesses; the market snapshot uses real Dubai Land Department data. Click a screenshot to see it full size, or ask for a live walkthrough and I'll show you how it would work with yours.

Fictional businessPower BI · Australia

Finance dashboard for a coffee roaster

Sales grew 13.5%, but gross margin fell from 43.7% to 39.2% as bean costs rose. The dashboard shows where the profit went, which customers pay late, and a $3,993 bill that was paid twice.

Ask for a walkthrough
Fictional businessWhatsApp · Dubai

WhatsApp assistant for a brokerage

Replies in 11 seconds instead of 2.6 hours, gets 78% of enquiries qualified instead of 42%, books viewings and hands each lead to the right agent. Every lead feeds a Power BI dashboard.

Ask for a walkthrough
Public DLD dataPower BI · Dubai

Dubai property market snapshot

Built on 107,506 real DLD sales from January to September 2026. The one-page area report shows sales, price per sq ft, the change on the previous quarter, off-plan share and the busiest projects, against all of Dubai.

Ask for your area

How I work

From first call to monthly review

  1. A 20-minute call

    You tell me what's slow or unclear. It's free and needs no preparation.

  2. A fixed quote

    Scope, price and timeline in writing within one working day.

  3. Build

    Usually two weeks. You see progress every few days and test it before it goes live.

  4. Run and improve

    A monthly plan keeps dashboards refreshed and assistants up to date, with a review call each month.

Ahmed Aslam

About

Hi, I'm Ahmed

I studied business analytics at Deakin University in Australia, and I build dashboards and automation for small and mid-sized businesses in Australia and the UAE. Northdesk is my practice: you deal with me from the first call to the monthly review.

  • Business analytics graduate, Deakin University
  • I work inside your own Microsoft and Meta accounts where possible, so your data stays with you
  • Plain-English reports, and training for your team when the work is handed over

Book a call

Tell me what's slowing you down

A slow month-end, leads that go cold, a spreadsheet nobody trusts. Fill in the form and I'll reply within one working day to set up a free 20-minute call.

Or email me

Working with clients in Australia (AEST) and the UAE (GST).

I reply within one working day. How I use your details