Privacy
Northdesk is run by Ahmed Aslam. It builds Power BI dashboards and AI assistants for businesses. This page explains what personal data it handles and why. Questions go to ahmed@northdeskconsulting.com.
This website
The site uses no cookies, analytics or advertising trackers. Its fonts load from Google Fonts, which receives your IP address to send them. The company that hosts the site may keep basic technical logs, such as IP addresses, for security and to keep it running.
When you get in touch
If you send the enquiry form, email or message me, I keep your name, contact details, company and what you wrote so I can reply. Form enquiries are stored by the company that hosts this website and emailed to me. If you become a client, I also keep what's needed to do the work, invoice you and meet tax and accounting rules. I don't sell your details or add you to mailing lists you didn't ask for.
Client data
- Where possible I work inside your own systems, such as your Microsoft and Meta accounts, so your data stays with you.
- I use your data only to deliver the work we agreed, and I keep it confidential.
- When a project ends, I return or delete any copies I hold, unless we agree otherwise or the law requires me to keep them.
- I use established providers to do the work, for example Microsoft for Power BI and email, Meta for WhatsApp, and, where an assistant uses AI, Anthropic's Claude API. Their servers may be outside your country.
Assistants I build for clients
When a business uses an assistant I built, that business decides how its customers' data is used and is responsible for it. The assistants are set up to:
- say they are automated and offer a person at any time
- ask only for what's needed to answer the enquiry, such as name, budget or preferred time
- stop messaging anyone who replies STOP
- mask names and phone numbers in the dashboards
Your choices
You can ask what personal data I hold about you, ask me to correct it, or ask me to delete it, by emailing ahmed@northdeskconsulting.com. I'll reply within one working day and act on the request within 30 days. If your request is about an assistant run by one of my clients, I'll pass it to them and help them answer it.
Changes
If this page changes, the date at the top changes too.